

Better Decisions in China
Blue Ocean Advisors helps executive teams make better strategic decisions in China.
Clients typically call when they are facing decisions they cannot afford to get wrong—whether responding to a regulatory issue, reassessing their China strategy, evaluating an investment or partnership, managing a crisis, or seeking an experienced outside perspective before making a major commitment.
The firm's work focuses on the intersection of business strategy, geopolitics, regulation, and government affairs. Rather than providing generic market advice, Blue Ocean Advisors helps executives understand the systems shaping their operating environment, challenge assumptions, evaluate options, and act with confidence.
Blue Ocean Advisors was founded by Kent D. Kedl, who has spent more than forty years living and working in China and across Asia, advising multinational companies on strategy, crisis management, regulatory investigations, government affairs, and organizational change.

Clients Typically Call About
Geopolitical and Regulatory Risk
For many multinational companies, the challenge is no longer understanding that geopolitics matters. The challenge is understanding what it means for their business.
Should you change your China strategy? How exposed are you to new sanctions or export controls? Could changing regulations affect your operations, customers, supply chain, data, or technology? How should headquarters respond if political tensions begin affecting commercial decisions?
Blue Ocean Advisors helps executive teams assess geopolitical and regulatory developments through a business lens—identifying the risks that matter, challenging assumptions, evaluating potential scenarios, and helping leadership teams make informed decisions before issues become crises.
Related Experience:
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Geopolitical risk assessments for multinational companies operating in China, identifying commercial and regulatory risks, plausible worst-case scenarios, decision triggers, and practical risk-mitigation measures.
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Briefings for global executive committees and boards on geopolitical developments affecting China operations, regulatory enforcement trends, sanctions, and likely Chinese responses.
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Design and implementation of fit-for-purpose compliance programs across China and Asia, helping companies strengthen ethics, regulatory compliance, and operational resilience.
Crisis Management and Response
Most business leaders will face a major crisis at some point in their careers. Very few have learned how to manage one.
Whether it's a regulatory investigation, allegations of misconduct, a government action, a business interruption, or another high-impact event, the first few hours and days often determine whether a difficult situation is contained or develops into a much larger crisis.
Blue Ocean Advisors helps leadership teams respond with discipline rather than panic. The focus is on establishing the right process, organizing the right people, separating facts from assumptions, making sound decisions under pressure, and protecting business continuity throughout the response.
Related experience:
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Crisis response support, serving as chief of staff to leadership teams to organize and coordinate crisis response.
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Advising multinational companies facing regulatory investigations in China, supporting internal investigations, engagement with regulatory authorities, and business continuity.
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Supporting companies dealing with high-risk employment disputes and coercive negotiations arising from employee misconduct or termination.
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Designing and delivering crisis management training and simulations for China-based leadership teams and headquarters, including both tabletop exercises and live-response scenarios.
Commercial and Government Affairs Strategy
Successful companies in China don't begin by looking for partners or government contacts.
They begin with strategy.
What are you trying to achieve? What capabilities do you need? Which risks matter? Only then should you decide who you need to work with and how to engage them.
Blue Ocean Advisors helps multinational companies develop commercial and government affairs strategies that reflect today's China—not the China of ten or twenty years ago. Whether entering the market, expanding, restructuring, acquiring a business, or reassessing stakeholder engagement, the objective is the same: build the right strategy first, then identify the right partners, stakeholders, and structure to support it.
Related experience:
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Advising multinational companies on China market entry, acquisitions, and strategic partnerships across life sciences, education, high-tech manufacturing, consumer products, and food & beverage.
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Conducting commercial, regulatory, political, and pre-investment due diligence on potential partners, suppliers, and acquisition targets.
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Supporting companies divesting China businesses, including buyer identification, transaction strategy, post-transaction governance, and regulatory risk management.
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Helping multinational companies assess government stakeholder engagement, identify critical relationship gaps, and develop practical government affairs strategies aligned with changing regulatory priorities.